Sell your heavy equipment faster.
List your machine free. We handle the marketing and build buyer financing right into your listing — so more buyers can afford it and it sells faster. You only pay a small commission when it sells.
No upfront fees. No subscriptions. No obligation.
How it works
From listing to sold in four simple steps.
List it free in minutes
Post your machine with photos, hours, and specs at zero upfront cost. No listing fees, no subscriptions.
We market it for you
Your listing gets a dedicated, search-optimized page and is promoted to active buyers across our network.
Buyer financing built in
Qualified buyers get instant financing options on your listing — so more people can afford your machine, and it sells faster.
You only pay when it sells
A small 6–10% commission applies only on a successful sale. If it doesn't sell, you owe nothing.
Why sellers choose EquipMarket
Sell faster
Built-in buyer financing widens your buyer pool and shortens time-to-sale versus cash-only listings.
Pre-qualified buyers
Inbound buyers are screened through our financing pipeline before they reach you — fewer tire-kickers.
Managed option available
Want it fully handled? Our brokerage team can market, qualify, and close on your behalf.
No upfront cost
Listing is always free. You keep control of your price and your equipment until it sells.
Professional sale documents, built in
The same paperwork auction houses charge hundreds for — auto-generated from your listing, ready to download as polished PDFs. No third-party inspectors. No lawyer fees.
Equipment Condition Report
8-system assessment · 1–5 rating scale
- Engine, hydraulics, transmission, undercarriage
- Electrical, structure/cab, attachments, tires/tracks
- Known issues, recent repairs, inspector details
- Builds buyer trust — the #1 barrier to private-party sales
Bill of Sale
Legal transfer of ownership
- Seller & buyer info pre-filled
- Full equipment description with serial # and hours
- Sale price, payment method, "as-is" liability clause
- Signature blocks for both parties
Managed listings get both documents free. DIY sellers can purchase the bundle for $149.
EquipMarket vs. traditional auction houses
See why private sellers are switching from Ritchie Bros., IronPlanet, and equipment auctions.
| Feature | EquipMarket | Auction Houses |
|---|---|---|
| Listing fee | Free | 5–15% seller fee or listing cost |
| Condition report | Included free on managed listings | $199–$500 third-party inspection |
| Bill of sale | Auto-generated, professional PDF | DIY or hire a lawyer |
| Buyer financing | Built into every listing | Buyer's problem |
| Commission | 6–10% only when it sells | 10–20% buyer's premium + seller fees |
| Control | You set the price, keep your equipment | Auction — you accept whatever it goes for |
Frequently asked questions
How much does it cost to list?
Listing is completely free. There are no upfront fees or subscriptions. You only pay a commission when your equipment actually sells.
What sale documents do I get?
Every managed listing gets a professional Equipment Condition Report and Bill of Sale — auto-populated from your listing data, downloadable as PDFs. DIY sellers can purchase the document bundle for $149.
How is the Condition Report different from Ritchie Bros. or IronPlanet?
Our Condition Report covers the same 8 major systems (engine, hydraulics, transmission, undercarriage, electrical, structure, attachments, tires/tracks) with a 1–5 rating scale and notes. The key difference: it's included free with our managed service instead of costing hundreds extra.
What is the commission?
A 6–10% commission applies only upon a successful sale, and only if you use our managed/brokered service. Free DIY listings you sell independently carry no commission.
How does buyer financing help me sell?
Most used-equipment buyers prefer to finance rather than pay cash. By embedding financing options on your listing, more buyers can afford your machine at your asking price — which means faster sales without dropping your price.
What can I sell?
Excavators, dozers, loaders, graders, skid steers, backhoes, cranes, dump trucks, forklifts, and other heavy construction equipment.
Sell your equipment by market
Local selling guides for owner-operators across the Southwest.